CURATED
A Wholesale Trade Show by VBRNTT
Where Retailers Discover What's Next
- April 17, 2027
- Utah State Fairpark
- 155 1000 W, Salt Lake City, UT 84116
Wholesale Shopping 9 AM–5 PM · Cash & Carry 5–7 PM
Wholesale, in Real Life
A new way to discover what belongs on your shelves next. CURATED is a wholesale trade show and gift show connecting bookish, giftable, and lifestyle brands with bookstores, gift shops, boutiques, and specialty retailers.
There's something different about discovering a product in person. Seeing the details. Feeling the quality. Meeting the person behind the brand. Finding something you didn't know you were looking for. CURATED was created to bring that experience back to wholesale.
We're bringing together a curated collection of emerging and established brands offering products designed for bookstores, gift shops, boutiques, and modern specialty retail. Buyers can explore collections in person, discover new wholesale brands, build relationships with founders and creators, and place orders directly with the businesses they want to bring into their stores.
More Than Books
CURATED lives at the intersection of books, gifting, and lifestyle. Our show is intentionally curated around the products today's readers want beyond the book itself — and the giftable products customers love discovering inside independent retail spaces. Expect to discover 30+ brands across categories including:
- Bookish gifts + merchandise
- Reading accessories
- Bookmarks
- Kindle + e-reader accessories
- Stationery + journals
- Paper goods
- Stickers + art
- Apparel
- Novelty gifts
- Reader-inspired products
For Retailers
Find Your Store's Next Bestseller
Whether you're buying for an independent bookstore, gift shop, boutique, online store, or specialty retailer, CURATED is designed to make product discovery feel exciting again. Spend the day exploring new wholesale products, experiencing collections firsthand, and meeting the people building the brands your customers will love next.
For Brands
Get Off the Screen. Get Onto the Shelf.
CURATED gives product-based brands the opportunity to put their collections directly in front of the people buying for stores. Instead of relying entirely on online wholesale marketplaces, emails, digital catalogs, and cold outreach, meet retail buyers face-to-face.
The Day
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9 AM–5 PM
Wholesale Shopping
Explore the show floor, meet exhibiting brands, view products and collections in person, and place wholesale orders directly with participating businesses. Each exhibitor will maintain its own wholesale pricing, order minimums, terms, and fulfillment timelines.
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5–7 PM
Cash & Carry
End the day by shopping select inventory from participating brands at wholesale pricing and taking it with you that evening. Discover it today. Put it on your shelves tomorrow.
Complimentary for Retail Buyers
CURATED is a trade-only event and is not open to general public shopping. Admission is complimentary for approved retail buyers and their registered buying associates.
CURATED is designed for:
- Bookstores + independent bookshops
- Gift shops
- Boutiques
- Specialty retailers
- Lifestyle stores
- Online retailers
- Other qualifying resale businesses
When official registration opens, attendees will be asked to provide valid business and resale documentation to verify eligibility to purchase wholesale.
A Showroom for Your Brand
We're looking for emerging and established brands creating bookish, giftable, reader-inspired, and lifestyle products that would be a natural fit for bookstores, gift shops, boutiques, and specialty retail.
CURATED is not a traditional vendor market. Exhibitors are encouraged to transform their space into a miniature showroom — an intentional, retail-ready representation of their brand where buyers can experience their products and collections. Exhibitors will provide their own complete booth setup, including displays, shelving, tables, signage, décor, samples, and other materials needed to bring their brand to life.
CURATED is intentionally curated to create a thoughtful mix of products, categories, and brands for our retail buyers. Exhibitor space is limited, and submitting an application does not guarantee acceptance. If you create products that belong in bookstores, gift shops, boutiques, and specialty retail, we want to see what you're building.
Exhibitor Options
New to Wholesale?
CURATED welcomes established wholesale businesses as well as growing product brands that are ready to expand into retail. Accepted exhibitors will receive access to a pre-show educational webinar covering wholesale preparation, line sheets, order minimums, buyer conversations, order writing, fulfillment, Cash & Carry, booth preparation, and how to make the most of the show.
Discover What's Next
For retailers, CURATED is a place to find what belongs on your shelves next. For brands, it's an opportunity to get your products into the hands of the people deciding what goes on those shelves. A wholesale trade show for books, gifting, lifestyle, and everything in between.
CURATED 2027 | April 17, 2027